Eugenia Tzoumaka

BA in Communication, Media & Culture, Panteion University; MSc in Services Management, Athens University of Economics & Business; PhD in International Marketing, Athens University of Economics & Business

Dr. Tzoumaka is a member of the American College of Greece since 2017. She teaches undergraduate courses at the School of Business & Economics in the areas of Marketing, Management and Communication. Her Ph.D. thesis was awarded the international João Havelange Research Scholarship by the International Federation of Association Football (FIFA). She has published papers in international conferences, edited volumes and academic journals, such as the Journal of Marketing Communications and the International Journal of Sport Management and Marketing. Her current research interests include celebrity brands, consumer-based brand equity, sports marketing and social identification effects on consumer behavior.